If you want to see your website on the top of Google search results and want plenty of traffic on it, my friends go through each and every given fact here thoroughly, as compliance of these guidelines sensibly in your website’s optimization will surely improve your website’s Google search results and traffic.
Create Accurate Page Titles: Give your web pages the best titles. Make sure they are relevant and exact. Keep them short and crisp, but they should clearly describe what you are going to tell on the page.
Post Only Quality, Informative Content: Make sure your website has quality content for its visitors to provide them relevant information in a very comprehensive style.
Use Description Meta tag: Description Meta tag conveys your message to Google and other search engines in respect with what exactly your page is all about. So, be careful about it and write your description in a short paragraph making it sure you have put precise information in that.
Don’t use the same description Meta tag for each and every page of your website.
Improve URL’s Structure: Create search engines friendly URLS. Make sure your URLs should be relevant to your website’s content pages for which you are creating them. Don’t make your URLS lengthy and keep them short. Don’t put unnecessary keywords in your URLs. Don’t use directory names that don’t seem related to the content of your website’s pages.
Make Sure Your Website is Easy to Navigate: Put your best efforts to make sure your website is easy to navigate, as such websites are valued by the search engines. Additionally, this feature will make your website user friendly because visitors to your website will get what they will be looking for easily. Put internal links on each page of your website, as it will help visitors to jump from one page to another.
Use Heading Tags Properly: Heading tags play an imperative role to get the attention of the internet users. The main function of the heading tags is to present structure on your website’s pages for visitors.
Don’t use heading tags in excess. Don’t use it for styling texts instead of for presenting your page’s structure. Don’t use headings tags where they cannot define the page’s structure.
Create Two Different Site maps: One for Users and the other one for Search Engines: A sitemap is a page on your website that explains the structure of your website and consists of listing of web pages. Your sitemap for users makes it easy for visitors on your website to find what they are seeking for. Your sitemap for search engines makes the task of crawling easy for them. Going for XML Sitemap file and HTML site map pages on your website will be good.
Get Appropriate Anchor Texts: Anchor texts convey search engines and visitors what exactly the pages are all about which you have linked. The appropriate anchor texts you will use in your website, the easier it would be for visitors to navigate your website’s content. Furthermore, your exact anchor texts will help your website to become worthy for Google.
Don’t use generic anchor texts, which are not related to the content of your webpage. Don’t use URLs as anchor texts. Don’t create lengthy anchor texts.
Use of Robot.txt: Robot.txt helps you to direct the search engines that which pages on your website can be accessed to crawl and which cannot be. It is used in the root directory of your website.
Promote Your Website with Worthy Backlinks: Quality backlinks are valued by the Google, as the search engine comprehends your back links as a method to take your informative content to millions of internet users. But in course of creating back links you must be careful that the websites on which you create your links should have high PR and should be trustworthy.
Use of Nofollow links: When you posts blogs and invite visitors to make comments on your blogs at that moment you may put Nofollow links to avoid the possibility of spammed comments links on your blogs because spamming is considered as an over optimization technique by the search engines.
Lastly, I would say friends these guidelines will help your website to become worthy for search engines, nevertheless it would be better for you to contact a website SEO company to know in detail about these mentioned and other guidelines. As your communication will provide you more comprehensive ideas to optimize your website.